| 摘要: |
| 旅游业是贵州经济发展的重要支柱产业。气候资源作为不可或缺的一种旅游资源，既造就了贵州多彩多姿的自然风光和人文景观，又以“冬无严寒、夏无酷暑”的气候优势，极大地增加了贵州旅游的吸引力，尤其是在“气象+旅游”模式下，形成了由避暑旅游辐射开来的全省生态旅游“集团化”品牌，对贵州地方经济、社会发展、生态建设和乡村振兴产生极大的推动作用。文章在分析贵州气候优势条件的基础上，研究探讨了旅游气候品牌效应，提出在继续深挖夏季气候优势，持续打造避暑旅游品牌的前提下，应根据贵州立体气候特征及贵州独具特色的喀斯特地域地貌，深入发掘贵州冬季避寒、康养、低纬度地区冬季赏雪观景等气候旅游资源，为打造贵州全域旅游、全时旅游品牌提供参考。 |
| 关键词: 气候优势；旅游气候资源；旅游气候品牌；效应 |
| DOI： |
| 投稿时间：2022-04-06修订日期：2022-07-18 |
| 基金项目: |
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| On the brand effect of tourism climate in Guizhou Province |
| wangfangfang,Hu Yuewen,Xu Dandan,Ding Liguo |
| (Guizhou Meteorological Society;Guizhou Climate Center) |
| Abstract: |
| Tourism is an important pillar industry of guizhou"s economic development. As an indispensable tourism resource, climate conditions not only create colorful natural scenery and cultural landscape in Guizhou, but also greatly increase the attraction of Guizhou tourism with the climate advantage of "no cold in winter and no hot in summer", and gradually become one of the main brands of Guizhou tourism. Based on the analysis of guizhou"s climate advantage conditions, the paper studies the influence of climate brand effect on guizhou"s mountain tourism and local economic development, and puts forward that on the premise of making use of summer climate advantage to build summer tourism brand, according to the three-dimensional climate characteristics of Guizhou and the karst regional landform with Guizhou characteristics, Explore guizhou"s climate tourism resources such as winter cold protection and health preservation, winter snow appreciation and scenery in low latitude areas, and provide reference for building guizhou"s all-region tourism and all-time tourism brand. |
| Key words: climate advantages; tourism climate resources; climate branding; research |
